What global strategy means
What global strategy means
Global strategy is a long-term plan for competing across countries. It covers where to sell, where to produce, how to enter overseas markets, and how far to adapt the offer to local needs.
Step-by-step lessons on AQA A Level Business Global strategy. Each one builds up to exam-style questions. Build up your knowledge of the core business functions first, then focus revision time on the strategy and evaluation-heavy topics, since these carry the most marks.